Marketing

Lead Scoring Model

Ankur Malik

May 8, 2024 — 2 min read

1. Ask:

Build a Lead Scoring Model to maximize outbound Sales Operations

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By Focusing on top X% prospects list maximize Y% conversion rate

Build a AI model to Rank order the prospect list daily by the probability of conversion

2. Business Question:

Can we leverage the internal web signal data to build the model and optimize the leads

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Measure the buy intent from our own web traffic to prioritize leads for outbound sales efforts

3. Framework:

VIA(Value, Information, Analytics) - Enable Data Driven Decisions

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Business Strategy is driven by Models trained on high quality data

**Applying VIA ( Value, Information, Analytics) framework**

4. Process:

Leverage Model Foundry to build model and use FlowX to deploy

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Model Foundry marketing recipe was leveraged to develop the model, in two weeks

**Leveraged the web traffic data and built models using Model Foundry Marketing Recipe, to rank order prospect list**

5. Results: Success!!

We are able to convert 89% of the leads, by focusing on top 50% of prospect list

✅

The Lead Scoring model has effectively doubled the operational capacity

Elevate Your Marketing Strategy Now! Harness our cutting-edge tools to supercharge your AI/ML journey and scale your marketing models with ease

Transform Decision-Making with Model Foundry and FlowX! Book your demo now to witness the future of AI-driven insights at scale

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