Lead Scoring Model
![Lead Scoring Model](/content/images/size/w1200/2024/05/Lead_Scoring_Hero-5-1.webp)
1. Ask:
Build a Lead Scoring Model to maximize outbound Sales Operations
Build a AI model to Rank order the prospect list daily by the probability of conversion
2. Business Question:
Can we leverage the internal web signal data to build the model and optimize the leads
![](https://insights.hudsondata.com/content/images/2024/05/Lead_Scoring_2.png)
3. Framework:
VIA(Value, Information, Analytics) - Enable Data Driven Decisions
![](https://insights.hudsondata.com/content/images/2024/05/Lead_Scoring_3.png)
4. Process:
Leverage Model Foundry to build model and use FlowX to deploy
![](https://insights.hudsondata.com/content/images/2024/05/Lead_Scoring_4.png)
5. Results: Success!!
We are able to convert 89% of the leads, by focusing on top 50% of prospect list
![](https://insights.hudsondata.com/content/images/2024/05/Lead_Scoring_5.png)
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